Illumina Technologies

Illumina Technologies provides comprehensive digital solutions designed to enhance operational efficiency and support businesses in navigating the evolving Microsoft ecosystem. Their services include digital transformation, cloud integration, end-to-end implementation, and quality engineering. By focusing on tailored support and effective system updates, Illumina empowers organizations to achieve their strategic goals while fostering innovation. The modern redesign of their website reflects their commitment to delivering cutting-edge solutions and exceptional customer service.

Headquarters

Portland, USA

Founded

2010

Industry

Technology

Company size

1000-2000+ People

Challenge

During the redesign of Illumina Technologies' website, several challenges emerged. One significant challenge was balancing a modern aesthetic with a professional tone to effectively appeal to their corporate audience. Optimizing user experience was crucial, ensuring intuitive navigation while presenting complex information clearly. Additionally, maintaining brand consistency throughout the redesign while integrating new features posed difficulties. Ensuring mobile responsiveness across devices was also essential for user accessibility. Addressing these challenges was vital to creating a successful, modern platform that reflects the company’s innovative spirit.

Results

The redesign of Illumina Technologies' website resulted in a modern, user-friendly platform that effectively highlights their digital solutions. The new design strikes a balance between contemporary aesthetics and professionalism, enhancing brand consistency. Users experience improved navigation and clearer access to complex information, while mobile responsiveness ensures seamless functionality across devices. This transformation reflects Illumina's commitment to delivering innovative technology solutions and empowers organizations to engage with their services more effectively.

Process

Information Architecture: I restructured the app's navigation to enhance user experience, prioritizing features like profile creation and rewards tracking.

Wireframing & Prototyping: Low-fidelity wireframes were developed and refined through feedback, leading to a high-fidelity prototype for usability testing.

Usability Testing: Diverse user tests validated the design, leading to improvements in reward visibility.

Visual Design & Style Guide: A modern visual design was created, accompanied by a style guide for consistency in future updates.

Stack

Conclusion

In conclusion, the comprehensive redesign of Illumina Technologies' website has resulted in a modern and user-centric platform. Through diligent research, effective information architecture, and iterative prototyping, I created an intuitive experience that highlights their digital solutions. The successful usability testing led to valuable enhancements, while the cohesive visual design reinforces brand identity. Overall, this transformation reflects a commitment to innovation and positions Illumina as a leader in digital technology solutions, empowering users to engage effectively with their services.

Ready to Elevate Your Project?

Let's bring your design vision to life.

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Ready to Elevate Your Project?

Let's bring your design vision to life.

Ready to Elevate Your Project?

Let's bring your design vision to life.

Instagram

Mail