Product design leader in Dubai with 7 years shipping SaaS, fintech, and consumer products. I've led design teams, set direction across multi-product ecosystems, and worked side by side with founders from first design hire through acquisition.
Users on products
I've designed1M+
1M+Users on products
I've designed
I'm Umer, a product designer in Dubai. I started in 2018 as the first design hire at Salams and stayed through its acquisition by Match Group. I went on to lead design as Design Manager at Hauraki and Product Team Lead at Axion Dynamic, and I've since shipped products for B2B networks and UAE regulators. I'm still hands-on in Figma and React.
Toolkit
Global B2B verified business network
Sole designer
10+ modules
Sole designer on a Swiss-headquartered B2B network with offices in Geneva, Tirana, and Dubai. Built the design system from scratch with full token coverage, and designed discovery, company profiles, and onboarding across 10+ modules.
View case study
Government and enterprise work, Dubai
Design Specialist
4 UAE clients
At MBLM Dubai I design web portals and product UI for UAE government and enterprise clients, including VARA, the Financial Intelligence Unit, Dubai World Trade Centre, and allumni.
View the VARA case study
Consumer app redesign, acquired by Match Group
First design hire to Senior
Acquired by Match Group
Led the full redesign across home, explore, matches, chat, events, and profile. Designed onboarding and the identity attribute system specific to Muslim dating.
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Zewards loyalty platform, Zewst ecosystem
Design Manager
+38% repeat visits
As Design Manager, I owned Zewards end to end across the consumer app, business app, and marketing site. Repeat visits rose 38% and first-time activation got 2.3x faster.
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At Hauraki I led the design team and set one direction across four Zewst products, all built on a single shared pattern library.
At Salams and Unita, A/B tests with the founders settled pricing and feature calls, not opinions in a meeting.
On Jobbit I ran discovery up front, then stayed with engineering through build until it shipped as scoped.
Now Rocket Money · Remote contract
UX Designer (Contract)
September 2018 to November 2019 · 1 year 3 months
Ran 30+ usability and validation studies across account linking, subscription detection, and transactions. Improved financial data accuracy by 22% and reduced account-linking drop-offs by 18%.
Acquired by Match Group
Senior Product Designer
January 2022 to September 2023 · 1 year 9 months
User Experience Designer
September 2019 to December 2021 · 2 years 4 months
Junior UX Designer
May 2018 to August 2019 · 1 year 4 months
First design hire on a small team building the app from the ground up. Grew into Senior as it scaled past a million users, led the full app redesign, and worked with the founders through the Match Group acquisition.
SaaS email marketing · Lahore, hybrid contract
UI/UX Designer (Contract)
October 2020 to June 2022 · 1 year 9 months
Designed web and in-product experiences for a SaaS email platform, supporting user acquisition, onboarding, and feature adoption.
Zewst ecosystem · Remote
Design Manager
February 2024 to October 2024 · 9 months
Senior Product Designer
September 2023 to February 2024 · 6 months
Led the design team and set design direction across four products. Shipped Zewst POS to 500+ restaurant merchants and owned the Zewards loyalty platform end to end.
Lahore, Pakistan
Product Team Lead
October 2024 to September 2025 · 1 year
Led the design team on Jobbit, an ERP platform for supply chain operations, from discovery through delivery, and built a scalable Figma design system.
Dubai, United Arab Emirates
Product Designer
October 2025 to March 2026 · 6 months
Sole designer on a Swiss-headquartered B2B verified business network with offices in Geneva, Tirana, and Dubai. Owned the design system, discovery, and onboarding, and ran pricing tests with the founders.
Dubai, United Arab Emirates
Design Specialist
March 2026 to Present
Designing government and regulated-sector web portals in the UAE, including VARA, plus an AI product website and product UI.
Design leadership. Hauraki: Design Manager, set direction across four products. Axion Dynamic: Product Team Lead on Jobbit. Salams: Led design across the full product through the acquisition.
