01
Case study
Building a Subscription Handling System
Product design • UX • Design system
Designing a loyalty app around real user behavior, giving businesses control over campaigns, retention, and insights without overwhelming the interface.
Experience
01 / 06Current
Unita
UX Designer
January 2026 – Present · Dubai, UAE
B2BMarketplaceDesign Systems
30–50
Screens owned end-to-end
- Sole designer on a pre-launch B2B marketplace platform, owning end-to-end UX and UI across 10+ modules.
- Built a comprehensive design system from scratch — full token coverage, component libraries, and a dark teal and burnt orange visual language.
- Designed landing page experiences, membership tier flows, and community-facing product surfaces.
- Developed high-fidelity prototypes and contributed to HTML/CSS front-end builds, bridging design and engineering.
- Ran A/B tests on pricing and dedicated offerings, exposing variations to select user segments to measure impact.
02 / 06
Axion Dynamic
Product Designer
March 2025 – November 2025 · Remote
ERPSupply ChainSaaS
Full
Discovery to delivery ownership
- Led end-to-end product design for Jobbit, an ERP platform built for supply chain operations, from discovery to high-fidelity UI.
- Designed core modules and workflows tailored to supply chain use cases, simplifying complex operational processes into clear, usable interfaces.
- Built a scalable design system in Figma covering color, typography, and component libraries for consistent engineering handoff.
- Collaborated directly with founders and technical leads to align design decisions with product logic and business requirements.
03 / 06
Folionomics
Lead Designer
July 2024 – February 2025 · Remote
FintechWeb3DeFi
+25%
User retention increase
- Designed the product end-to-end across all core modules — portfolio dashboard, market assets, wallet explorer, swap flow, and Portfolio AI chat.
- Designed wallet bundling and onboarding across EVM, Bitcoin, Solana, and 60+ chains from a single unified view.
- Drove a 25% increase in user retention through a cohesive, privacy-first experience making complex on-chain data accessible.
- Built a modular design system establishing the visual foundation for analytics, rebalancing tools, and notification alerts.
04 / 06
Hauraki
Product Designer
January 2023 – July 2024 · Remote, US
POSLoyaltyMobileSaaS
500+
Merchants on Zewst POS
- Designed four distinct, fully shipped products across the Zewst ecosystem: Zewst POS, Zewst Portfolio, Zewst Phone, and Zewards.
- Designed Zewst POS, a restaurant-grade point-of-sale system trusted by 500+ merchants — order management, inventory, real-time sales, and staff flows.
- Designed Zewst Portfolio, a business intelligence dashboard covering revenue tracking, profit margins, franchise performance, and demand spike detection.
- Single-handedly designed Zewards end-to-end — merchant app, customer web wallet, QR onboarding, Apple/Google Wallet, loyalty campaigns, and AI receipt scanning.
05 / 06
Salams (formerly Minder)
User Experience Analyst
May 2018 – January 2023 · Remote, US
ConsumerMobileSocial
Acquired
by Match Group in 2023
- Grew from QA into a core product design role over 5 years, ultimately owning the end-to-end redesign before acquisition by Match Group.
- Led the full redesign — onboarding, home tab, explore tab, matches, chat, events, settings, and a deeply detailed profile editing system.
- Designed a comprehensive onboarding flow across dozens of screens covering signup, profile setup, preferences, and identity attributes.
- Ran A/B tests on pricing models and feature rollouts including ghost mode and voice telegrams to guide product decisions.
06 / 06
Truebill / Rocket Money
Product Designer
Sept 2018 – Nov 2019 · Remote, US
FintechConsumerMobile
-18%
Drop-off on payment journeys
- Conducted usability studies on financial workflows, improving data accuracy by 22%.
- Redesigned payment and authorisation journeys, reducing drop-offs by 18%.
- Collaborated with PMs and engineering to ship high-quality dashboards and transaction experiences.
