01
Case study
Building a Subscription Handling System
Product design • UX • Design system
Designing a loyalty app around real user behavior, giving businesses control over campaigns, retention, and insights without overwhelming the interface.
Experience
Role 01
Lead Product Designer
Axion Dynamic
March 2025 to September 2025
Lahore, PK
Focus
Product design with a research led practice, centered on clarity in flows, measurable impact, and keeping teams aligned.
ResearchProductSystemsUsability
Selected impact
- Led discovery research using interviews, contextual inquiry, and usability testing to shape version one direction.
- Built research systems and high fidelity prototypes, partnering cross functionally to drive user centered decisions.
- Set up research operations including recruitment and insight repositories to scale user centricity across teams.
Role 02
Lead Designer
Folionomics
July 2024 to February 2025
Remote (Canada)
Focus
Product design with a research led practice, centered on clarity in flows, measurable impact, and keeping teams aligned.
ResearchProductSystemsUsability
Selected impact
- Ran mixed methods research on transaction behavior which improved retention by twenty five percent.
- Led usability testing and heuristic reviews which reduced navigation errors by eighteen percent.
- Built a responsive design system and partnered with engineering to ensure user centric execution.
Role 03
Product Designer
Hauraki
August 2023 to July 2024
Remote (US)
Focus
Product design with a research led practice, centered on clarity in flows, measurable impact, and keeping teams aligned.
ResearchProductSystemsUsability
Selected impact
- Ran usability testing across web and mobile which improved task completion by twenty two percent and resolved more than sixty UX issues.
- Designed dashboards and multi step workflows grounded in behavior patterns to streamline key tasks.
- Built reusable components and scalable layouts, cutting production cycles by thirty five percent and aligning product and engineering.
Role 04
User Experience Analyst
Salams (formerly Minder)
May 2018 to January 2024
Remote (US)
Focus
Product design with a research led practice, centered on clarity in flows, measurable impact, and keeping teams aligned.
ResearchProductSystemsUsability
Selected impact
- Ran more than fifty usability and regression tests which improved consistency and reduced user reported bugs by fifteen percent.
- Mapped user journeys and analyzed behavior to guide redesign decisions with clear actionable insights.
- Created structured research and QA documentation and collaborated across teams to refine key flows.
Role 05
Product Designer
Truebill / Rocket Money
September 2018 to November 2019
Remote (US)
Focus
Product design with a research led practice, centered on clarity in flows, measurable impact, and keeping teams aligned.
ResearchProductSystemsUsability
Selected impact
- Ran more than thirty validation and usability studies on account linking, subscription detection, and transaction flows.
- Identified clarity impacting UX issues across payments and authorization which strengthened trust in critical financial actions.
- Collaborated with design and engineering to refine dashboards and reduce account linking drop offs by eighteen percent.
